Identity campaign for costume jewelry client Accessory Snobs. Customer base is women 40-55 who generally buy directly at retail or from the company website. The campaign showcases individual items under the theme of mischievous "guilty pleasure" derived from surveys at retail locations.
The photo shoot ran the gamut of impish expressions by actress Denice Duff, who modeled each piece. Each selected image gets its own zany "quote" accompanied by the tagline "Guilty pleasure... It's chocolate for the soul." We're handling the creative direction, art direction and designs for this project.