NBAA 2021 Show Booth Graphic Workflow

Complete graphic treatment for 20x20 foot display booth and interview space at the National Business Aviation Association annual show, Las Vegas, 2021. Booth architecture and construction by JWI Events. Graphic design implements Hutchinson worldwide corporate branding guidelines, with individual panels created in Adobe Illustrator (all vector elements) and Photoshop (photo treatment). Creating a mockup of the booth in Adobe Dimension allowed for easy client presentation and quick turnaround on client approvals. The Hutchinson name, symbol, and catch-line "We Make It Possible" are trademarks of Hutchinson SA and its subsidiaries worldwide.

Trade Show Display graphic design and creation
using Adobe Illustrator and Adobe Dimension

The Hutchinson wordmark, symbol, and "We make it possible" are worldwide trademarks of Hutchinson North America

Step 1: Build a 3D mockup of the booth area in Adobe Dimension based on the booth vendor structural drawings

Step 2: Create the graphics in Adobe Illustrator and Photoshop

Step 3: Apply graphics to the individual panels in Dimension. Render the result for client review and sign-off.

Scene assembled in Adobe Dimension. Native Adobe Illustrator documents applied to panels as decals

Step 4: Verify the booth vendor got it right.

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