The basis for the cover design is an old drawing found on Wikimedia Commons, cleaned up in Photoshop and used in Illustrator to create the cover. (The actual cover was foil-stamped, this illustration is a mockup.) The author/translator wanted a geniunely Chinese, genuinely traditional dragon as the motif, and this fitted well with the overall design.
Chapter divider pages give the title in both Chinese and English. Typefaces used are Adobe KaiTi Std and Adobe Sanvito Pro. Body text is Adobe Jenson Pro.